12 Easy Ways To Promote A Business Without Spending Money

Learn how to promote a Small Business without spending money. See how you can invest your time to promote your business at free of cost in 2021.

 

When we think about business promotion or advertisement, the first thing that comes into our mind is to hire the best marketing expert or the best advertising agency that can work for us. The next point is the marketing budget and promotional strategy.

 

Looks complicated and costly, right!

 

No, not at all, you can still promote your brand with almost no money on your hand, but you need to give some time for it.

 

Let’s see how?

 

In the last six years, Coca-Cola has spent an average of 4 billion dollars a year on advertising worldwide. We often question why brands invest millions in advertising. Some people use a widely accepted theory that if a product is good there’s no need to spend money on promotions. however, the experts have a different say “if you are out of sight, you are out of mind” so if we listen to the experts the brands need to invest millions or based upon the turnover set aside some part of revenue for promotions.

 

Is it possible to promote business without spending any money? Sounds unpragmatic right! You might think of a popular fast-food corner that doesn’t spend a penny on promotion but is always crowded with customers. Wait, is it just because they provide great quality at reasonable prices or something else? So how does this work?

 

There are certain methods through which you can save a lot in promotions, no doubt promotion is required for the survival and growth of the business. Big brands certainly have millions that they can invest in promotions however small business owners may struggle to do so and sometimes they hardly do any promotion of their businesses.

 

Here are 12 ways through which you can promote your business without spending money

 

1.    Power of Social Media:

 

The digital space is full of opportunities and believes me if a business is active and shares posts on social media, it is bound to capture more eyeballs than being offline. Social media platforms are free for everybody. We often come across big brands uploading surreal video stories and photos. They are followed by millions of people around the world. Big brands like Hero MotoCorp or Samsung Electronics use social media regularly to keep their updates about recent happenings. If a brand is going to launch a new product, they create a buzz by uploading exciting videos and photos promoting their brand.

 

What small brands can do is first create accounts across multiple social media platforms. Once this is done, inform your friends, family, and existing customers about it to increasing engagement on your page. People often use social media to search for local businesses and that often results in sales. How many times we buy something and post reviews about it and those positive reviews may lead to another sale for the brand. There have been instances of people mentioning the brand name if they are ecstatic with a service or product and there is always a chance that it may capture eyeballs and bring in more customers.

 

Sometimes, social media may not result in higher sales in a quick time, however, since the brand is available online there’s a good opportunity for the brand to increase its awareness and build a great public relation system at zero cost.

 

In case you need more help on this, please feel free to reach us, click here to get in touch we will help you out.

 

2.    Adding your Business to the Internet Directories:

 

Being on social media is one thing but often we miss registering our business on Internet directories. Indiamart and JustDial is a quite popular Internet directory platform. Since they charge some fees, you can opt for Google for free. Local searches made on Google often result in sales. The 2018 Review Trackers survey presented some fascinating data.

 

According to the survey, Google is the most preferred review site around 63.6% of consumers said that they are likely to search online reviews of a business before visiting the actual business place. Such visits usually convert into sales, with at least half of local searches eventually leading to a purchase.

 

3.    Company’s Information Pack:

 

Creating a professional website can be expensive and you need to find out a Web Designing & Development Company to get it done.  However, a business can get the website done on WordPress for free. The business owner can make a PowerPoint presentation or preferably a PDF file of what are company offerings and every other detail that a potential customer wants. The customer can easily download it from the website and go through it.

 

Since you can’t put everything on the business website, you can get it done simply by putting your social media and contact link there. The catch here is putting the most relevant information on the website and all others into the information pack. In this way, there is a good chance that the potential customer will reach the business using the contact details mentioned. 

 

4.    Right Man at the Right Job:

 

Customers like to connect with brands that give priority to their queries. The business must hire the right person and assign him/her the right job. If a customer mails a query, it must be replied to within stipulated time so that the customer connects, and eventually, it turns into sales.

 

However, just think how horrible it can be if a potential customer’s queries are left unanswered. How does that can hurt a business, certainly fewer sales than expected? Hiring the right people solves half of your problems as they respond to customers on a priority basis, communicating with potential customers with enthusiasm that may bring more revenue in the long run.

 

5.    Referal Programs:

 

They work like a charm. Payments apps like Google pay or Paytm have built a billion-dollar empire through referral programs. Once you are a user of Gpay or Paytm there's an option where you can share a reference code with your friends and if they download the app and make their first payment both you and your friend get cashback rewards.

 

An organization may first connect with their loyal customer and offer them rewards if you get a business through their references. although it involves some money chances are that they bring more business and word of mouth spreads faster and cost-saving compared to other marketing strategies.

 

6.    Exciting Offers and Deals:

 

Free Giveaways are a new trend. Big brands use it to get more followers and eyeballs and eventually this translates into more sales. This may not cost too much but ensures more brand awareness, which helps build efficient public relations free of cost.

 

Most Instagram users must have come across such giveaways where first you’re asked to follow a page, tag your friends and answer some questions to win gift hampers, and believe me it works. Just remember people love free stuff and they will do almost everything to win the contest.

 

7.    Sharing Videos and Photos:

 

Sharing videos and connecting with your target was never that easy. Creating an account is free on YouTube and so is shooting a video on your smartphone. Videos are more captivating than plain texts and certainly can go viral and make a small business raise billions and become a large-scale business, Though It’s not an overnight process, one needs to continuously upload videos about their product and services. The videos are liked, shared, commented on, and can help you reach thousands of potential customers.

 

Instagram is a photo-driven social media application. Businesses are uploading photos of their products and events to educate and connect with their customers.

 

There’s also a new option of Reels, through which you can make 30-second videos on Instagram and if you use it wisely it can bring more business over some time.

 

Since both YouTube and Instagram are free to use small brands can make maximum use of such platforms and increase their brand awareness. If you need any kind of help in social media marketing, please feel free to get in touch, click here we will help you out.

 

8.    E-mail List:

 

Whenever we visit a business website, it asks us to provide our email id for further updates and newsletter and the visitor likely provides it. Creating a mailing list from various sources can help businesses to communicate with interested customers.

 

Since the prospects have already signed for newsletters, they are highly interested in your product or services. Through the mailing list, the prospects can be regularly updated with new products or services as well as any special deals.

 

There’s a huge chance that these prospects can translate into sales as they have expressed their interest in the company’s product. Email marketing may be a game-changer for your brand, you must try it.

 

9.    User Reviews:

 

You are looking to buy a gadget online. Probably you will read the reviews first and then ask your expert friend. If all goes well, you will buy the product. Conclusion: Reviews play a huge role in sales. According to research by a marketing company Bright Local (United Kingdom) 91% of customers between the age of 18-34 trust online reviews as much as a personal recommendation.

 

A business owner can ask its customers to review their business on internet directories such as Google and various social media platforms. If they are happy with the organization, they are likely to post reviews, which can lead to more business. If a business has high ratings and good reviews it can appear on top in Google search.

 

If a business appears in the top search, it’s likely to translate into sales.

 

10.   Press Releases:

 

Press Releases often make stories in the newspaper. After creating a mailing list. the press releases can be mailed to prospects and also to journalists if possible. However, utmost care should be taken in writing the press release. It has to follow a standard format and must contain some news not necessarily front-page hard news but some news that the prospects may be interested in.

 

11.   Signatures & Forums:

 

Some people always keep professional signatures in every mail and forums that include the company's logo, website, and email address. A promotion strategy that is free of cost and makes the person the face of the company.

 

In online forums, there's a chance that people may visit your business website, and later that could translate into sales.

 

12.   Online Communities:

 

There are online communities for almost every product category. People working or business owners discuss various topics related to the latest business developments. While putting your point on forums or online communities you must provide factual and useful information but must not try to promote their business openly. Though you can share a link to your business websites so that people can know to which industry you belong.

After you share some genuine information people get used to expert reviews and chances are that they may connect with you for business.

 

Hope you have gone through the article and knew how you can use the power of social media, email marketing, content marketing, and various promotional techniques to advertise your business at almost no cost! Please let us know in case you need any expert advice for your brand promotion, we will be happy to assist you.

 

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